Professor Ad Man
You want a career in advertising? You have much to learn.
Get schooled Mondays, Wednesdays and Fridays.
Now on Twitter: ProfessorAdMan
You want a career in advertising? You have much to learn.
Get schooled Mondays, Wednesdays and Fridays.
Now on Twitter: ProfessorAdMan
PROFESSORADMAN.COM
Lemonade: Detroit Gets A Pitcher.
I got an email from Erik Proulx, creator of the documentary Lemonade. If you haven't heard of it or caught a screening, Lemonade is about advertising professionals who find
themselves out of a job, but turn the opportunity into a moment to redefine themselves and make more fulfilling changes in their lives. Check out my review of the Detroit screening: (My New Year's Resolution ...
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Games That Help You Stay On Your Game.
I've been writing headlines all day and nothing seems to be working. Sometimes you crank out pages of lines before you get that one headline that everyone is happy with (or mildly satisfied — you
take what you can get). The average reader never sees past the headlines, so you've got to get the message right. I've never been the type who feels my first draft always hits the mark. Then there
are ...
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The Super Bowl's Real MVP
I've got to give it up to Tristan Smith, a copywriter with Google Creative Labs. He's only been out of school for one year. His first campaign is a Super Bowl spot. And it's not just any Super Bowl spot — it's one of the game's most well-received spots. (FYI — It was one of my top 3 picks.) My last post, I ranted how new creatives should count ...
The Perfect Pitch Starts With Going First.
Despite the title, I'm going to spare you of baseball metaphors. Today is my first day of mourning the end of football season anyway (congrats Saints!).
If you're lucky (and at the right agency), after months of grunt work, interns and junior creatives are sometimes rewarded with a shot at the big time — an ... << MORE >>
Teaching Your Parents The Facts Of Life.
There comes a time in everyone's life where you're going to have to sit your parents down and tell them about the facts of life — your life.
Did you ever have this conversation with your folks?
"Mom, Dad, I've given this a lot of thought... I - I want ... << MORE >>
Professors Sing Your Praises And Not A Note From You
A professor bought me a beer at an Adcraft Club event. An acceptable bribe. He invited several students to the program and was talking up one of the students to me.
"He's a brilliant illustrator," the professor said. "You should see his work."
The professor pointed out this "genius" from across the bar. His ... << MORE >>
Recovering The Lost Portfolio
How often do you test your online portfolio?
Are all of your videos running properly? Are you seeing that annoying "broken link" icon where your images used to be?
Hard drives and servers crash.
Files get corrupted.
Someone proposed an interesting question during a conversation: Have you ever ... << MORE >>
Are all of your videos running properly? Are you seeing that annoying "broken link" icon where your images used to be?
Hard drives and servers crash.
Files get corrupted.
Someone proposed an interesting question during a conversation: Have you ever ... << MORE >>
Summer Internship? Apply Yesterday.
Please tell me that you've started applying for summer internships.
Now is the time.
The first jobs to go are generally the paying ones.
So if you are hoping to get more out of a summer job than just college credits, get on it.
Stop thinking about the frat party this ... << MORE >>
Now is the time.
The first jobs to go are generally the paying ones.
So if you are hoping to get more out of a summer job than just college credits, get on it.
Stop thinking about the frat party this ... << MORE >>
It's Almost As Good As A Bigfoot Sighting
They've been spotted.
People talk about them, but few have seen them... until now.
They're almost legendary.
Who are they? Sasquatches?
No. The 40-year old interns.
No longer are they those wide-eyed, enthusiastic, barely-legal college students. These are older students with a lot of life ... << MORE >>
People talk about them, but few have seen them... until now.
They're almost legendary.
Who are they? Sasquatches?
No. The 40-year old interns.
No longer are they those wide-eyed, enthusiastic, barely-legal college students. These are older students with a lot of life ... << MORE >>
Does Grasshopper Have The Legs To Kick DVR's Ass?
I've been challenging traditional marketers to adapt to new formats. While the DVR isn't new, TV advertisers are still trying to combat our commercial-hopping ways. Now Grasshopper has launched a
salvo in the ongoing war.
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At first glance, there's nothing remarkable about this ad. In fact, it's not good at all. From a technical standpoint, you'll notice that the character icon never moves from the center of the ...
Who is Professor Ad Man?
Clifton Simmons, Vice President, Copy Supervisor Campbell-Ewald, Warren, MI. Worked on Chevrolet, Michelin, Carhartt, Farmer’s Insurance and Alltel Wireless for over 10 years. Currently supervise creative teams on direct marketing and digital on USAA Bank. Heavily involved in experiential marketing and new trends.
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