Words That Dog Your Cover Letter.

"I'm eager..."

"I'm a fast learner..."

Those are qualities most of us look for in a pet, not an advertising professional.

In your cover letter, you only have a few words to make a quick impression, so don't waste them.

1. Open up with a memorable fact about yourself. Create a mystique that will make people say,"I really have to meet this person. For example: "As a former pro wrestler, no one knows how to market more outrageously than I do..."

It doesn't have to be that over the top, but everyone has something intriguing that makes them stand above the rest. (Yes, I know a former wrestler who now works in event marketing- perfect choice, if you ask me.) So use your unique qualities to your advantage. (And if you don't think you're unique, you need more help than I can offer.)

2. Stay focused on quick examples that make you an ideal candidate. And don't be afraid to bullet some quick facts:
  • Our last campaign surpassed our goal of a 10 percent increase in sales by an additional 25 percent
  • 2011 Mobius award winner
  • 2010 Employee of the year
3. Leave them wanting more. "I look forward to telling you about my contribution that helped my last agency land a $53 million account." If they call you in, you now have a great icebreaker during your interview.

Apply some new tricks to your cover letter. Don't let your potential get lost in the usual dogged descriptions.


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