ANA (Association of National Advertisers) and Forrester Research, Inc. just published a report about a renewed belief in the effectiveness of television advertising. In the last two years, the number of surveyed respondents has tripled of those who believe TV ads have become more effective.

I often talked to several readers who are trying to make the move to digital and other mediums, because of their difficulty starting a career or getting back into a traditional marketing gig.

It doesn't sound like you have to give up on TV. Our thinking has to change about how we interact with it. Since the Super Bowl, marketers are paying even more attention to the "second screen."

Audiences are multitasking. The mobile phone and/or computer screens now work simultaneously with the television screen, creating a new level of message delivery beyond the :30 and :60.

You can read more about the report here.

Image courtesy of stock.xchng.