Did Any Mobile Move You During The Super Bowl?
Did any of you pick up a mobile phone during game time? I don't mean to call or text trash talk to your friends during the Super Bowl. All eyes were on the commercials of course, but I looked forward to what many brands planned for smartphones – or the second screen.
Best Buy, Chevy, Toyota, Pepsi, Go Daddy and Subway made the digital jump and had people spending time with their brands beyond any :60 spot.
The most engaging for me was Chevy's Game Time, an app that was pushed days before the game. It was basically an interactive quiz for a chance to win cars and prizes.
Toyota Camry also hosted a mobile contest that encouraged people to write their own Toyota stories.
The worst of the bunch had to be Go Daddy. They added a tiny QR code to their commercial. Even with my big screen, my phone could not pick up the code and I didn't feel like getting off the couch to move in closer, only to get a link to the "too hot for TV" version of the commercial.
If anything was learned, Shazam proved to be the best way for the phone and TV to interact.
Like all the Super Bowl commercials, the mobile interaction wasn't earth shattering. But the most promising thing is that this is just the beginning – a testing ground we can only expect to get better.
Best Buy, Chevy, Toyota, Pepsi, Go Daddy and Subway made the digital jump and had people spending time with their brands beyond any :60 spot.
The most engaging for me was Chevy's Game Time, an app that was pushed days before the game. It was basically an interactive quiz for a chance to win cars and prizes.
The worst of the bunch had to be Go Daddy. They added a tiny QR code to their commercial. Even with my big screen, my phone could not pick up the code and I didn't feel like getting off the couch to move in closer, only to get a link to the "too hot for TV" version of the commercial.
If anything was learned, Shazam proved to be the best way for the phone and TV to interact.
Like all the Super Bowl commercials, the mobile interaction wasn't earth shattering. But the most promising thing is that this is just the beginning – a testing ground we can only expect to get better.
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