I Fought The Law And The Law Won.
When people say there is no truth in advertising, I wonder if they ever had to face a legal review. It's when lawyers and legal savvy people go through your work with a fine-tooth comb adding disclaimers, fine print and asterisks to your work to protect you, the agency and the client.
Sometimes it can suck all creativity out of the work.
But you don't have to take their first response as law. You negotiate. Sometimes legal doesn't understand what you are trying to accomplish, but it's up to you to find middle ground that satisfies everyone involved.
Remember legal has a purpose. Brands come under attack, sometimes for the most frivolous reasons. I remember a recent lawsuit where a woman sued the makers of the movie Drive staring Ryan Gosling. She felt the promotions were misleading, expecting another Fast & Furious-type movie, filled with car chases. (Spoiler alert: It's not). Or it could have been a promo stunt. (It caught my attention.)
So when lawyers constantly face such issues, you'll never completely change their minds when they flag your work.
Just work together. You'll find a solution.
Sometimes it can suck all creativity out of the work.
But you don't have to take their first response as law. You negotiate. Sometimes legal doesn't understand what you are trying to accomplish, but it's up to you to find middle ground that satisfies everyone involved.
Remember legal has a purpose. Brands come under attack, sometimes for the most frivolous reasons. I remember a recent lawsuit where a woman sued the makers of the movie Drive staring Ryan Gosling. She felt the promotions were misleading, expecting another Fast & Furious-type movie, filled with car chases. (Spoiler alert: It's not). Or it could have been a promo stunt. (It caught my attention.)
So when lawyers constantly face such issues, you'll never completely change their minds when they flag your work.
Just work together. You'll find a solution.
Comments