My local library now provides ebook lending for Kindle - yes! I've been delinquent with my book reviews, because I've been on a fiction kick lately. I've recently downloaded a couple of marketing books on Kindle and I'll let you know what I think soon.

I was looking at recommendations on book sites and I read "criticisms" of certain titles:

"They all say the same thing..."

Or

"They're telling me something I already know..."

That's not a bad thing.

If it's info you're hearing over and over, it may be because it's information that works for a lot of people. It could work for you.

So I ask, "Why aren't you doing it?"

If great marketing minds keep handing you the same tools, be like Nike and "just do it."

And if you're expecting overnight success, you weren't reading between the lines.

Here are my two favorites of 2011. Both have something worth repeating or reading again.