The last TV commercial I actually had produced was for the 2005 Chevy Uplander (see above). I believe they stopped making them in 2008. Needless to say, my TV reel is a bit dated, but I'm okay with that. I know my strengths are events, digital and alternative marketing and strategy. That's how I promoted myself when I was on the job hunt.

Promote what you are good at. You may have experience in other mediums, but that's not what will get you hired. Yes, they are assets, but agencies are going to hire the individual who is great at their specific need.

I know what it's like to be jobless and desperate for work. It will drive you to apply for anything. But ask yourself: is it more productive to apply everywhere or focus your attention on the fewer places that have need of your skills?

An agency in need of someone with strong TV experience may not look at someone with a digital background...

If a company has need of someone who is a direct marketing expert, they won't care about all the great spots on your reel...

Showcase your strengths. Start by "manning up" and downplaying the things that don't represent you in the best light. Cut the clutter. I mention on my resume that I have TV experience, but I chose to take my reel out of my online portfolio. Yes, I cringed as I did it, but in the end, my book was stronger because of it. (I now say my reel is available upon request.)

Here's the landing page of my portfolio, where I proudly declared that I'm "not your traditional creative... I never was."
People know what they are getting with me and I stand behind that. You should too. You can't be everything to everyone.