OK, we know I'm not really a professor. I play one on the Internet – but I am an ad man and people sometimes ask what have I been working on lately.

My team and I just launched the "Prende la Pachanga Sweepstakes" for McDonald's (loosely translated: "turn up the party"). You can enter for a chance to go to the Latin GRAMMYs in Las Vegas and get the VIP treatment with three of your friends (spa treatment to get ready, then tickets to the event and after-party). I'd appreciate it if you check it out and enter every day.