Mobile Marketer announced the launch of Mobile Marketing Week, September 5-9, 2011. They are using this platform to draw attention to mobile advertising, marketing and media.

According to their agenda you can download here, programs will be hosted "in all major capitals and commercial hubs worldwide, including New York, Tampa Bay, FL and San Francisco."

If there is a program in your area, it may be worth checking out. Here's why:

"A new study by the Office for National Statistics (ONS) has revealed that the number of people connecting to the Internet using a mobile phone has nearly doubled in the past two years.

The study showed that there were 17.6 million mobile phone Internet users in 2011, representing 45% of Internet users, compared to 8.5 million users (23% of all users) in 2009. Of the users, six million people accessed the Internet over their mobile phone for the first time in the previous 12 months." – CBR Communications Mobility

Smartphones are getting smarter, becoming cheaper and more accessible. You would be wise to start learning how to communicate with that audience more effectively. Take this week to start learning.