Personally, I can't speak the language, but I can connect with a billboard that wants to engage me. There is signage all over the street – billboards that go ignored because there is nothing to grab your attention.

You often hear how our work has to "work" harder to reach our audience. How often do you apply the extra thinking to figure out how? Account and creative, don't settle for just a short headline and a visual. Explore the other avenues. Always give your clients (and the agency) options that challenge them. Is a level of interactivity a budget-buster? Not always. But it takes a little research on your part.

Graduating from college doesn't mean you're free from doing your homework.