A few days ago, TBWA\Chiat\Day LA posted a search for an ACD/Copywriter. It wasn't on Linkedin or Talent Zoo. It wasn't even on The Ladders. It was on Craigslist. Would an experienced ACD think to look on Craigslist for what looks like an incredible opportunity – to work on the Apple brand? It's no longer posted, but here's what it said:


Reporting into the Creative Director, the Associate Creative Director\Copywriter is an experienced, thoughtful, intelligent writer who will work on the Apple brand. You work and thrive in a culture where collaboration rules and are incredibly talented, visual, conceptual, culturally connected and most importantly love the craft of writing. This person can express their ideas, powerfully, through their words. They can tackle headline after headline and enjoy the art of perfecting long copy, and is a natural leader.

I never know if it's a case of an agency trying to get creative with their search or a last resort with the hopes of just getting lucky. As I said, the job is no longer posted. Maybe they were flooded with applicants. I don't know of what caliber, but it just goes to show that opportunity can appear just about anywhere.

In 1998, I answered an ad for a copywriter in the employment section of the Detroit Metro Times (MT). MT is one of those free newspapers you find stacked in places like coffee shops that people read to make plans for the weekends. Anyway, I got the job and worked at Campbell-Ewald for over 12 years.

Keep your eyes open. You might get lucky.