What Advertising In India Can Teach You.
Tweet
Have you ever watched Storyboard on CNBC? If not, it's a news program on the ad industry in India, hosted by Anuradha SenGupta. It's interesting to watch to see how many recognizable brands are represented in different cultures. You also get to see the agencies behind the work. Most of the people on camera are very "buttoned up," with every quote sounding like they are reading directly from the creative brief. But in their own way, you can still see how passionate they are about the work. Check your local listings. Check it out. Gain some global insight.
Have you ever watched Storyboard on CNBC? If not, it's a news program on the ad industry in India, hosted by Anuradha SenGupta. It's interesting to watch to see how many recognizable brands are represented in different cultures. You also get to see the agencies behind the work. Most of the people on camera are very "buttoned up," with every quote sounding like they are reading directly from the creative brief. But in their own way, you can still see how passionate they are about the work. Check your local listings. Check it out. Gain some global insight.
Posted by Clifton Simmons at 2/16/2011 9:00 AM 
Categories: You've Been Schooled, Agency Life, Check This Out
Tags: Storyboard Anuradha SenGupta
Categories: You've Been Schooled, Agency Life, Check This Out
Tags: Storyboard Anuradha SenGupta
Comments