iPhone or Android?

If you've debated this for at least a second makes me believe this may be the year to watch mobile marketing. Are you leading the charge or looking to jump into the fray? If you want to get an idea about its potential for 2011, you may want to check out the 3rd Annual DMA Mobile Marketing Day 2011 in NYC, February 22.

According to the site, here's what The Direct Marketing Association hopes you'll take away from the program:

• Learn why this year mobile marketing is relevant to you.

• Discover from experienced marketers how to effectively integrate mobile in your overall marketing mix.

• Learn how to use mobile in your loyalty marketing campaigns

• Drive consumer engagement through mobile advertising

• What's coming next in the mobile marketing industry

In a sea of unused apps and unmotivated SMS, the talk about mobile's untapped potential is a bit tiring, so I hope we finally start to see some initiatives that will get brands and marketers really excited. If you hear of anything good, call me.