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Book Learnin' Fridays are back and here's my better-late-than-never book review of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson.
Marketing books I recommend do, at least, one of three things for me:
1. They tell me I'm off-base and show me a better way to think.
2. They justify my current thinking and tell me I'm on track.
3. They offer information that make me take notes and really think about how I can better my work.
On-Demand provides the latter two. The ten rules weren't revolutionary for me, but it's good to know when your thinking is in line with many authorities on digital marketing. For me, the book's strengths are the many marketing examples and interviews Mathieson uses to explain and justify the rules.
It doesn't matter if you're dealing with decision makers on the agency side or client side, there are some traditional thinkers out there who are unsure or intimidated by the digital space. So it may be easier to sell your idea if you show successful examples from this book or prove that people like Alex Bogusky and Laura Klauberg think the same way you do. I found myself having Oprah's "ah-ha moments" — I would read something that sparked thoughts of my own and had me taking notes and you can't ask for more from the book.
Grade: B
The only reason it doesn't score higher is the editing. My Kindle ebook version had minor typos (Lada Gaga) and a few repeating sentences. I don't know if they exist in the physical book, but Mathieson's laid back writing style makes them seem like bloopers or Easter eggs and don't take credibility away from the content.
Book Learnin' Fridays are back and here's my better-late-than-never book review of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson.
Marketing books I recommend do, at least, one of three things for me:
1. They tell me I'm off-base and show me a better way to think.
2. They justify my current thinking and tell me I'm on track.
3. They offer information that make me take notes and really think about how I can better my work.
On-Demand provides the latter two. The ten rules weren't revolutionary for me, but it's good to know when your thinking is in line with many authorities on digital marketing. For me, the book's strengths are the many marketing examples and interviews Mathieson uses to explain and justify the rules.
It doesn't matter if you're dealing with decision makers on the agency side or client side, there are some traditional thinkers out there who are unsure or intimidated by the digital space. So it may be easier to sell your idea if you show successful examples from this book or prove that people like Alex Bogusky and Laura Klauberg think the same way you do. I found myself having Oprah's "ah-ha moments" — I would read something that sparked thoughts of my own and had me taking notes and you can't ask for more from the book.
Grade: B
The only reason it doesn't score higher is the editing. My Kindle ebook version had minor typos (Lada Gaga) and a few repeating sentences. I don't know if they exist in the physical book, but Mathieson's laid back writing style makes them seem like bloopers or Easter eggs and don't take credibility away from the content.
Posted by Clifton Simmons at 1/21/2011 6:00 AM 
Categories: You've Been Schooled, Check This Out, Traditional In An Untraditional World, Book Learnin'
Tags: Rick Mathieson
Categories: You've Been Schooled, Check This Out, Traditional In An Untraditional World, Book Learnin'
Tags: Rick Mathieson
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