Tweet Walt Disney was a marketing genius. One of his biggest marketing tools was the "weenie." (No pun intended and I will keep them to a minimum.)

Disney defined a weenie as a visual magnet, something that draws people into the experience. Allegedly, he came up with the term through of his love of hot dogs as something that would catch his attention and lure him in. For Disneyland, a weenie would be the castle. It stands out and defines the park as a magical experience.

So where's the weenie in your work?

For your event, what's drawing people to your space?

In your digital space, what's enticing people to click through?

Does your print ad have enough eye candy to keep your audience from flipping to the next page?

It sounds like a no-brainer approach, but think about the many ways your work is sometimes diminished. Bad direction. Confusing imagery. Copy heavy. You have so many things competing for your audience's attention. So if you start off with a big idea, keep it big. (Give me credit.  I made it to the end.)