The Bible of Design Inspiration
Tanqueray Gin Resist Simple TV Commercials
*Credits: Sezay Altinok, Wieden+Kennedy Amsterdam/Jesus de Francisco/Mark Sloan, Wieden+Kennedy Amsterdam, art directors Brandon Davis, Wieden+Kennedy Amsterdam/ Hector Muelas, Wieden+Kennedy Amsterdam, writers Mathew Cullen, creative director Jeff Kling, Wieden+Kennedy Amsterdam/John Norman, Wieden+Kennedy Amsterdam, executive creative directors Angela Zhu (lead), designer Andrew Ashton (lead), motion graphic designer Paul Cameron/Zen Sekizawa (2nd Unit Tabletop), directors of photography James Jean, artist Carlos Morales/Matt Motal/Danny Yoon, Flame artists Doron Dor (“Paris”, “3Glasses”)/Colin Woods (“Backstage”), editors String, editorial company Lime (“Paris”, “Backstage”)/Wave Studios Amsterdam (“3 Glasses”), music companies Mathew Cullen/Jesus de Francisco, directors Siggy Ferstl, Company 3, colorist Scott Gemmell, line producer Kimia Farshizad, Wieden+Kennedy Amsterdam, agency producer Javier Jimenez, executive producer Corey Bartha, Wieden+Kennedy Amsterdam, executive agency producer Patrick Nugent, visual effects producer Charles Paek, post production supervisor Motion Theory, production company/visual effects company Wieden+Kennedy Amsterdam, ad agency Tanqueray Gin, client
The Coca-Cola Transparent Cup
*Credits: Chris Garvey/Josh Michels, designers; Sarah Moffat, design director; Bruce Duckworth/David Turner, creative directors; Jessica Rogers, project manager; Turner Duckworth, design firm; The Coca-Cola Company, client
Help Haiti Heal Poster
*Credits: Scott Marz, designer; Craig Welsh, creative director; Go Welsh, design firm; Help Haiti Heal Poster Project, client
GAP Sprize
*Credits: Bart Batchelor/Rob Sweetman, art directors; Bryan Collins/Rob Sweetman, creative directors; Bryan Collins, writer April Haffenden/Wendy Moriarty, producers; Cossette West, ad agency; Gap, client
*Always acknowledge where you get your inspiration, otherwise you're just stealing.
Categories: Check This Out
Tags: Communication Arts Desgn Annual
The GAP piece: maybe I'm missing something, but how is that piece relevant to GAP? If it is not relevant, it is not clever, and is just a cheap stunt that anyone could do for any product. Please help me understand, or confirm my fears...
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You make a good point. There isn't anything here that really says, "Gap." It was just a stunt that grabbed attention and increased store traffic at that time. In many cases, it's "mission accomplished," as far as the client and agency are concerned. For the purpose of the blog post, I was trying to show a range of entries, not post personal favorites. Also, I was talking about how people often gravitate to the Annuals for inspiration. Maybe this stunt wasn't a perfect fit for Gap, but it may spark an idea for another creative's assignment - one that is more fitting. I also feel if you are "borrowing" an idea or two, say where you got it. By revealing the source, you and everyone involved are pushed to make your version a different experience, rather than a copycat. If that wasn't clear, I apologize. And I thank you for pointing it out.
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