Mad Women Who Inspire.

I wasn't going to let Women's History Month go by without acknowledging a few trailblazers. Unlike my post for Black History Month, I don't know these women. I chose them because I've enjoyed their work and/or I just have a lot of respect for what they've accomplished with their careers.

Carol H.Williams

In an industry that's under constant criticism for lack of diversity, Carol H. Williams Advertising (CHWA) has helped open two doors. Founded in 1986, CHWA  is one of largest independent advertising agencies in the country owned by an African American woman.  CHWA has offices in Oakland, California, Chicago, and New York. Clients include  Nationwide Insurance, Procter & Gamble, and The Walt Disney Company.

Susan Credle

Not everyone in this business is responsible for creating cultural icons.

If you know these guys, then you know the work of Ms. Credle. It's just part of her 24-year legacy at BBDO, where she started as a junior copywriter in 1985 and rose to Executive Vice President, Executive Creative Director. Last year, she left New York and BBDO to take over Leo Burnett in Chicago as Chief Creative Officer.

Sally Hogshead

"In her second year of advertising, Sally won more awards than any othercopywriter in the U.S., and was described as “the most successfuljunior copywriter of all time.” After working at Wieden + Kennedy andFallon McElligott, by age 27 she’d opened her first ad agency, withclients such as Target and Remy Martin. Three years later, she openedthe West Coast office of Crispin Porter + Bogusky as CreativeDirector/Managing Director." (Taken from her bio. I'm not a lazy writer. She just says it better.)

Have you registered on Agency Scoop yet? Wednesday, March 31, 5pm EST, Ms. Hogshead will be doing a webinar on her new book, "Fascinate: Your 7 Triggers to Persuasion and Captivation." Good stuff. I'm reading it now.

Amy Hennig

Ms. Hennig is a creative director, but she doesn't work in advertising. Still she has probably kept me glued to a television set longer than the other three women combined. As one of the creative masterminds at Naughty Dog, Inc., Ms. Hennig writes video games and is responsible for bestselling titles, such as the Legacy of Kain and Uncharted game series.



 

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