The life of a creative can be a combative one at times. Mainly, you get beat up a lot. First you have to win over your creative director, then your account team, and finally your clients. You're going to hear plenty of "no's," before your get to an approval. But there are times when you have to defend your work, during moments of disagreement. It's a discussion I am saving for a later date, but there is something I need to address now.

I received a couple of  emails from author Clare McNally. Last Friday, I reviewed her book, "Portfolio Class With Clare." She wanted to clarify a few things she felt were misleading on my post. I think that's fair. I wasn't trying to trash her work. There were things I liked and things I felt were lacking. With that in mind, I did feel the need to change the title of the post from "Cut This Class" to "Portfolio Class By The Book."
If you don't read the post, the original title is misleading, but I wrote the post based on my personal experiences in 2006, around the time it was written, not based on today's standards. Anyway, if you haven't read Portfolio Class By The Book, start there first. Then see Ms. McNally's response and mine in the comment section. I kept it there, because it's a lengthy discussion by blog standards (where brevity rules). I feel that's no excuse if something needs clarification, which is why I'm calling your attention to the discussion with this post. Thank you.