Clif Simmons to Cliff Freeman: Did I ever say "Thank you?"
Mr. Freeman:
You don't remember me. There's no reason why you should, but you made a big impact on my life. Over twenty years ago, I was an intern for Little Caesars in their communications department. During our first (and only) meeting, you made some comment about me being the fancier "Cliff" because I spelled my nickname with one "F."
During the launch of the Pizza! Pizza! campaign, I was asked to write a press release. The headline read, "Little Caesars Now Offers Two Great Pizzas At One Low Price." My supervisor took an interest in my write-up and called me into her office and then she called you.
"Two Great Pizzas. One Low Price. What do you think?" she asked.
Unofficially, my first tag line was born.
You invited me to my first focus group and I got to see Little Caesars spots that have never aired to my knowledge, but I still remember laughing my ass off.
I wrote many of the coupon inserts in the Sunday papers offering "two great pizzas, one low price." I felt I was a part of your advertising team. (Don't laugh. Coupon ads seemed like a big deal to me back then.)
Those coupon inserts lead to an internship offer from Ross Roy.
It also lead to Little Caesars ending my internship.
Instead, they upgraded me to a part-time position while I was still in school. Needless to say, Little Caesars wasn't too happy when I quit just a few months later. I was Ross Roy bound.
Mr. Freeman, you convinced me I was destined for bigger things — I was going to be an ad man. That would keep me busy for the next 20 years until the bigger things finally come
I was sadden to read about your agency closing weeks ago. But I'm sure that means you'll be opening doors to bigger and better opportunities later. You'll surround yourself with talented people again, like yourself.
And you'll unknowingly inspire invisible interns like me.
You don't remember me. There's no reason why you should, but you made a big impact on my life. Over twenty years ago, I was an intern for Little Caesars in their communications department. During our first (and only) meeting, you made some comment about me being the fancier "Cliff" because I spelled my nickname with one "F."
During the launch of the Pizza! Pizza! campaign, I was asked to write a press release. The headline read, "Little Caesars Now Offers Two Great Pizzas At One Low Price." My supervisor took an interest in my write-up and called me into her office and then she called you.
"Two Great Pizzas. One Low Price. What do you think?" she asked.
Unofficially, my first tag line was born.
You invited me to my first focus group and I got to see Little Caesars spots that have never aired to my knowledge, but I still remember laughing my ass off.
I wrote many of the coupon inserts in the Sunday papers offering "two great pizzas, one low price." I felt I was a part of your advertising team. (Don't laugh. Coupon ads seemed like a big deal to me back then.)
Those coupon inserts lead to an internship offer from Ross Roy.
It also lead to Little Caesars ending my internship.
Instead, they upgraded me to a part-time position while I was still in school. Needless to say, Little Caesars wasn't too happy when I quit just a few months later. I was Ross Roy bound.
Mr. Freeman, you convinced me I was destined for bigger things — I was going to be an ad man. That would keep me busy for the next 20 years until the bigger things finally come
I was sadden to read about your agency closing weeks ago. But I'm sure that means you'll be opening doors to bigger and better opportunities later. You'll surround yourself with talented people again, like yourself.
And you'll unknowingly inspire invisible interns like me.
I apologize for the glitch earlier. An incomplete draft posted instead of this entry.







Well said Clif...Well said.
Reply to this