The response to "How does your book look?" was enormous. Thank you for reading. Requests asking me to review your portfolios were even bigger. I've responded to some, but there's no way I can respond to everyone. Sorry.

Thing is, I've turned down many requests, because I may not be the person some of you need to talk to. Yes, I know I told you to contact creative directors, supervisors and other decision makers. (I'm pleased you listened.) I've also stressed that it's important to do your homework. That translates into seeking out the right individuals for the right advice. Look at my bio under my picture. Although I have years of experience doing traditional work (TV and radio), today I'm an experiential marketer, a 360-thinker.

I work on digital...

 
I do direct marketing...


I also specialize in guerrilla tactics, emerging trends and events...


Now you can show me a portfolio of award-winning Super Bowl spots and I can offer an "opinion" on ways to tighten your book, but am I the best resource? If you are looking at digital, social media, event marketing, and new promotional trends, I'm your man. I can offer real constructive criticism. What I want in a portfolio is not the same as a creative head needing a person with heavy TV experience. For that, seek advice from someone with that background. (Or, convince someone like me to refer you to someone.)

In "How does your book look?," I've done some of the legwork for you. I've asked creative directors of all types what they are seeking and I've passed along some important general information. You need to figure out what kind of creative you want to be. (We'll discuss that in the upcoming weeks). Then find those agencies and see if someone will talk to you.

Yes, I know you've sent out emails and no one has responded.

Get over the fact that not everyone will. People don't have time or they don't want to extend themselves and get your hopes up if they don't have a job for you. Still, there are some who will.


Think of this as fishing. Don't cast out a line. Cast a big net everyday. Most days you'll come up empty. When you snag a fish or two, make the most of it. Enough with the stupid fishing analogy. Read the trades. Get some names. Google their backgrounds. If they are the right fit, reach out to them for some advice. Repeat.